Tuesday, December 09, 2008



Incorrect British jelly to be axed after 144 years on the shelves



We read:
"Robertson's jam, a breakfast table fixture for generations and a symbol of controversy over its use of the Golly character, is being axed. The makers of the jam have decided to concentrate on another brand, Hartley's, instead. Robertson's has been part of British life since 1864, when the business was started by Scottish grocer James Robertson behind his shop in Paisley.

The Golly character, a black-faced minstrel doll with colourful clothes, was on the label for the best part of a century. It spawned badge collections and dolls but was condemned by some as an offensive caricature of black people, based on slave dolls. The Golly was axed from TV adverts in 1988, and disappeared from the labels in 2002.

Now Premier Foods, which bought the brand last year, is getting rid of Robertson's jam, although Golden Shred marmalade will survive. A spokesman said: 'We took a decision that Robertson's and Hartley's were similar products and so the focus has been on Hartley's.' Robertson's will go by the end of next year, said the industry magazine The Grocer.

Source

4 comments:

Anonymous said...

So, now it is offensive to show a person with dark skin (not limiting to just one group)wiht a happy smiling face?

Anonymous said...

No, it's not about being offensive in any way. It means that you can no longer show credit to a group of people who were very influential in a products' success by showing a person with dark skin (not limiting to just one group) with a happy smiling face.

Anonymous said...

He certainly has an obsession with "pansies" (= homosexuals)!

- not-Mobius

Anonymous said...

As i though mobius, a repressed homosexual. But why remain repressed, why not simply come out? I'm sure most of us here would still accept you.