Tuesday, December 14, 2010

"Racist" cupcakes?



We read:
"Bakery goods maker Duncan Hines has decided to open up its marketing doors to just about anyone these days. In their new website and YouTube promotion they’re giving various artists and directors the chance to create Duncan Hines commercials which will be promoted and sent out online. If their first ad is any indicator I won’t be buying Duncan Hines products for a long time.

The first ad, by director Josh Binder, is called “Hip-Hop Cupcakes" and features a bunch of plain cupcakes that suddenly start to sing and beat-box once the chocolate glaze is poured on top of them…. That’s right. Chocolate glaze makes the cupcakes rap-stars. The problems with this ad are almost too numerous to point out ....

Finally the racial component can’t be overlooked. It doesn’t matter that they’re cupcakes; the fact that they start rapping isn’t too far a stretch from making them in blackface. If the icing was in different flavors, or the lips weren’t so big and pink maybe we could give the ad a pass, but as it stands it’s a pretty poorly constructed and potentially racist

Source

Commentary and video here. I would have thought that red lips were more likely to indicate Jews than blacks. Silly me!

12 comments:

Brian from Virginia said...

I'm guessing Al Jolson was unavailable for comment? ;)

Anonymous said...

If things are "all white" it's racist - if things are "black" it's racist - so I suppose just being in a human race makes one racist - like "original sin"!!

Anonymous said...

There is no such thing as a "good" white rapper. (i would personally say the same about black rappers, but then I'd just be showing my age.)

-sig

Anonymous said...

The thing is that the cupcakes don't "rap" at all.

Anyone who thinks that glazed cupcakes are "racist" clearly has issues. Luckily the original writer is being taken to task for being an idiot on "The Source" website.

Anonymous said...

Lest we forget that crying "racism" has become a billion dollar industry. Being "offended" pays very well these days, especially if you've got the right lawyer.

Anonymous said...

WORD OF THE DAY
BESTIALITY, n.


A nads-chilling option that’s going to seem increasingly appealing to aspiring suicide bombers, after they find out that the prettiest of their 72 celestial virgins, is a dead ringer for Helen Thomas.

Spurwing Plover said...

Now will JESSIE JACKASSON and his leftists RAINBOW/PUSH wankos blackmail DUNCAN HINES for a cool million pasaqaus over this knowing that jacksson and his ilk are radicals

Anonymous said...

Plover - please have a drink of water!

Spurwing Plover said...

Pipedown blabber mouth im a very short tempered shorebird dont push me

Anonymous said...

Racism only exists to those who practice it.

Anonymous said...

they're cupcakes not people! get over it.

Anonymous said...

Hip-hop? Sounds like Techno to me!